Why Is Turquoise Western

6 min read Jul 02, 2024
Why Is Turquoise Western

Why Is Turquoise So Popular in the Western World?

Turquoise, with its captivating blue-green hue, has captivated cultures around the world for centuries. While its popularity spans across continents, it holds a particularly special place in the Western world. From ancient civilizations to modern fashion, turquoise has consistently been a symbol of prestige, beauty, and spirituality. But why exactly is turquoise so popular in the West?

A History of Turquoise in the West

Turquoise's journey to the West began long ago, with ancient civilizations like the Egyptians, Greeks, and Romans appreciating its vibrant color and symbolic significance. However, its true Western popularity emerged during the 16th century with the Spanish conquest of the Americas.

Turquoise was revered by indigenous cultures like the Navajo and Apache, who believed it held spiritual power and protective qualities. The Spanish, impressed by its beauty and the indigenous beliefs surrounding it, quickly adopted turquoise into their own culture, bringing it back to Europe and sparking a trend that continues to this day.

The Symbolic Significance of Turquoise

Turquoise's enduring popularity in the West can be attributed, in part, to its rich symbolism. Throughout history, it has been associated with:

  • Protection and good luck: Many cultures, including the ancient Persians and Egyptians, believed turquoise had protective powers, warding off evil spirits and bringing good fortune. This belief extended to the West, with cowboys and miners often carrying turquoise amulets for safety and prosperity.
  • Spiritual connection and harmony: Turquoise is often linked to the sky and water, representing peace, tranquility, and a connection to the divine. This symbolism resonates with those seeking spiritual enlightenment and a sense of inner harmony.
  • Friendship and loyalty: In some cultures, turquoise is seen as a symbol of friendship, representing a bond that is strong and unbreakable. This makes it an ideal gift for close friends or loved ones.
  • Wealth and prosperity: Turquoise's rich, vibrant color has often been associated with wealth and prosperity. This association has been particularly strong in the West, where turquoise jewelry has been a status symbol for centuries.

Turquoise in Western Fashion and Jewelry

Turquoise's captivating color and enduring symbolism have made it a perennial favorite in Western fashion and jewelry. It seamlessly blends into various styles, from classic Western designs to contemporary trends.

  • Western Jewelry: Turquoise is synonymous with Western jewelry, adorning everything from belt buckles and bracelets to necklaces and earrings. Its classic and rugged appeal perfectly complements the spirit of the American West.
  • Native American Jewelry: Native American artisans have a long tradition of incorporating turquoise into their jewelry, creating exquisite pieces that showcase their rich cultural heritage.
  • Contemporary Jewelry: Turquoise has transcended traditional Western styles and has found its place in contemporary jewelry designs, often paired with silver, gold, and other gemstones.

Turquoise: More Than Just a Gemstone

Turquoise's popularity in the West extends beyond its aesthetic appeal. Its rich history, cultural significance, and enduring symbolism make it more than just a gemstone; it's a symbol of tradition, beauty, and spirituality.

Turquoise's vibrant color and unique properties continue to captivate the Western world, ensuring its enduring legacy as a treasured gemstone.


From its origins in ancient civilizations to its prominent place in Western fashion and culture, turquoise has consistently captivated the imagination. Its enduring popularity can be attributed to its captivating color, rich symbolism, and deep cultural connections. Whether as a symbol of protection, good luck, or spirituality, turquoise remains a cherished gemstone in the West, embodying a unique blend of tradition, beauty, and timeless appeal.